B. DORTMUND'S NO-PHONE MATCH CAMPAIGN AT THE STADIUM

According to the press release; German Bundesliga team Borussia Dortmund is implementing an innovative project against the increasing digitalization and smart device use inside the stadium. Wanting to protect the world-famous unique match atmosphere at Signal Iduna Park and ensure fans fully live the moment, the German giant officially launched a brand new feature called "Fan Mode" on the official app. The main goal of the yellow-and-black club is encouraging thousands of football fans in the stands not to take their eyes off the pitch during the match and completely step away from the digital world while supporting the team. Thanks to this creative system, every minute spent without touching the phone screen while watching the match in the stadium translates into special points on the users' accounts. The longer fans keep their phones in their pockets, the amount of digital points earned at the end of the match increases at the same massive rate. Thanks to these collected points, fans coming to the match get the chance to win jerseys specially signed by the club's legendary stars and valuable shopping vouchers to use in official stores by participating in various raffles held throughout the season. The Dortmund management launched this radical campaign because they are uncomfortable with fans spending time on social media or recording videos instead of watching the match. Club officials, aiming for fans to focus only on the team and keep the Yellow Wall culture alive, expect participation to reach incredible record levels shortly. This smart application, already creating great excitement in Germany, is expected to set an example for other giant clubs in Europe. Visionary managers wanting to revive the unique passion of experiencing football live believe this step will carry the emotional bond between fans and the team to a much stronger level. The new system will be active at the weekend match.

GÖRSEL: GOAL